Basketball genie Shaquille O'Neal, and future baseball Hall of Famers Alex Rodriguez and Jimmy Rollins have become the next on a long list of celebrity eSports investors last week. Former LA Laker Rick Fox bought team Gravity (now the 6-12 Echo Fox) last November. Entrepreneur Mark Cuban and actor Ashton Kutcher have invested heavily in eSports betting platform Unikrn this past year. With all the buzz surrounding eSports, and the wave of famous faces lending capital to the business, now might be the time to ask "Why?" What's the benefit of getting in on this industry as opposed to anything else?